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Allo - 10DLC Brand Registration

What is a Brand?
Why do I need company details?
The brand is the company that your end user believes they're receiving messages from. Currently network operators are only offering 10DLC campaigns to registered companies. 
The Brand is a key element the network operators use to determine SMS campaign class eligibility. This influences the types of campaigns you can send and their allowed throughput.

Brand details

What type of legal form is the organization?

Legal company name 

DBA or Brand name